2003
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Vakrangee Ltd has launched their first 50+ NextGen Vakrangee Kendras in Mumbai Metropolitan Region, situated in the suburban and semi-rural areas of Mumbai. Aimed at building consistent service levels and uniform consumer experience, these new stores or Kendras have evolved into an exclusive digital convenience store model. They provide access to multi-line of services including banking & financial services, e-governance, insurance, e-commerce, logistics & mandatory ATM services.
By launching 50+ NextGen Vakrangee Kendras, Vakrangee takes a step forward to bring employment, equality and minimize the rural-urban disparity. The company is moving towards its new brand philosophy of ‘AB Poori Duniya Pados Mein’ and is also focusing on creating a separate and a stronger brand identity across India.
Dinesh Nandwana, MD & CEO of Vakrangee Ltd, said, “The launch of these 50+ Next Gen Vakrangee Kendras in the MMR region is the first milestone in our journey towards up-gradation of entire 45,000+ outlets. With our progressive efforts and affirmative response from our franchisees, there will be a further 4000+ outlets upgrading before Diwali and we thereafter, have proposed to upgrade all the existing 45000+ Kendras that are spread all across the country, into the NextGen Model. We wish to simplify a customer’s purchase journey”.
