‘Nail Art’ Nailing an Independent Spa Business

New pages in the big book of fashion are unfolding everyday and people are actively taking part in it to be known as the next fashionishta.

The global nail polish market is expected to reach USD 15.55 billion by 2024, growing at a CAGR of 9.5%, according to a new report by Grand View Research, Inc. The growing popularity of nail designs among the young population is likely to fuel the demand over the forecast period.

At time when brands are playing with variations in producing colors straight from the rainbows and different spectrums, it has also given a wide platform for the nail artists and opened a new refreshing genre for nail spa, which was earlier a part of Spa and Salon.

Nail art has been accepted widely and it has successfully established itself as an opportunity in business of salon and spa, independently.

Here are the important reasons, which have made nail art, the most sought after business in Wellness industry:

Wedding and Festive Seasons:

Indian weddings are all about looking glamorous and fashionable, from bride to bride’s friends all wait for the occasion to get dolled up from head to toe.

For wedding and festive, matching the occasion with accessories is all girls and women worry about, for which the nail artists have hell a lot of options.

Elmien Scholtz, Founder and Director, Bio Sculpture, South Africa and a recent entrant in India, says, “Nail polish was once thought of as merely a finger decoration, but now it’s an artistic statement, constantly evolving with the innovation of various textures and finishes. From the popular caviar trend to the new velvet-in-a-bottle movement, nail textures are a perfect accessory to every girl’s fall lush wardrobe. Bio Sculpture has created nail kits and embellishments so we can wear the trend without a weekly trip to the manicurist. Since celebrities (Rihanna, Katy Perry) and nail gurus have been seen sporting gorgeous renditions of this nail revolution.”

Constant Innovations:

For any business to be on top, there should be a constant growth or innovations to look different from the crowd, which will also keep the customers interested.

There are constant innovations taking place in the nail art business as well. Earlier this was part of manicure but now it has taken shape of an independent business altogether.

One of the heavy buys under the equipment category is a UV lamp which costs Rs12, 000 to Rs 15,000 since it is not manufactured in India and is soured from countries like Australia, Germany, China, Dubai, Russia, Canada and US. Besides this, one has to source different kinds of materials like the acrylic nails, gel nails, acrylic powder, cuticle remover, brushes, nail fillers among various others landing on an average spent of Rs2 lakh per month to be in the game.

Business Demand:

Fashion and business can never be hold within boundaries based on geographical features.

Nail art is a business which has successfully attracted girls from not only metropolitan cities but also tier II and tier III cities. Social media has made it possible for the girls and women of different places to keep themselves up-to-date with the fashion developments, which is why nail art is one of the most in-demand businesses everywhere irrespective of geographical features.

In its “Indian Beauty Salon and Spa Industry: Trends & Opportunities (2012-2017)” report, Research and Markets observes, “Beauty and spa service providers have started expanding to Tier II and Tier III cities as these markets provide similar potential as their metro counterparts.”