Nature’s Essence rolls out retail plan

The leading Delhi-based cosmetics manufacturer, exporter and importer, Nature’s Essence Pvt. Ltd., is taking the plunge in organized retail with setting up of 100 beauty salons cum sales centres. The plan will be fueled by an investment of Rs.30 core. Out of 100 outlets, 75 will be franchised over a period of nine odd months by mid-2009. The company owned stores will be set up in metros, whereas franchisee operated stores will be mainly located at tier I and tier II cities. “The first three stores would come up in Delhi by September and the rest would follow across the country," divulged Saurabh Nanda, Executive Director, Nature`s Essence. The company is eying for an annual turnover of Rs.100 crore from present Rs.35 crore, and by 2010-2011 plans to register a five-fold increase, that is, Rs.500 crore.