Established in 2012, Neelvow Corporation is promoted by Gopal Krishna Garg, Vinay Garg and Shubhra Garg. Claims to pioneer the concept of Environmental Energy food products for positive life performance, Neelvow Reiki Food has combined different sources of established energies like Reiki, Pyramid, Music and Quartz Crystals.
“The Indian market has huge potential of our product is for all generations barring gender, we are hopeful about a wider acceptance for the Reiki foods. We want to be leader in the field of an extensive research in alternative sciences of health to develop good range of environmental energy food products-for well being and for natural Healing for all,” said Vinay Garg, Director and Co-Founder of Neelvow Corporation Pvt Ltd.
As modern lifestyles create new health challenges, maintaining or improving health and wellness has become a well established priority in many people’s lives. Thus, Neelvow is encouraging consumption of healthy and nutritious food in the country by offering range of products.
Boosting growth
“As health infrastructures feel the strain of rising demand and falling support, the responsibility for people to find their own path to good health has become more important. Staying healthy and avoiding illness is the current priority, basic nutrition and, more traditional and natural solutions continue to grow in popularity. The health benefits offered by more natural solutions resonate with people who increasingly fear the role of science and who want solutions that cost effectively fit in with their lifestyles. For many, the focus on good food and nutrition has become more important. As per a recent survey, 41 per cent of Generation Z stated that they would be willing to pay more for healthier products,” said Garg.
Market challenge
Elaborating on the major challenges of the faced by Neelvow, Garg said, this space of market is lacking due to zero competiion.
“One of the major challenges involved in this profession is that, there is no visible competition in this business sphere. As the product is of unorthodox and unconventional nature, marketing and acceptance levels are different and consumer exceptions are unexplored yet,” noted he.
Turnover
The current overall turnover of the company, including annual capacity of its Jaipur and Delhi unit is around 13.5 Lakh ton.
Further, Garg explained, “On an average of 7000+ kg of Reiki Sugar/Salt is processed each day. We intend to cater to pan India and have plans to open an additional unit in Uttrakhand in 2016-17. We also have plans to foray in other consumable commodities very soon.”
Significantly, the product is special in its own way, as, there is no clear cut line of demarcation between a product being a health product or an ordinary eatable. It lies in the twilight zone of being of an ordinary eatable and health product.
“We want to be leader in the field of an extensive research in ALTERNATIVE SCIENCES of health to develop good range of environmental energy food products-for well being and for Natural Healing for all,” shared the Neelvow Co-founder.
Market presence
At present, Neelvow have a reference based and bulk sales module and supplying products in hotels, hospitals, Ayurveda centre Prakartik Chikitshalaya, supermarkets like Modern Bazzar, 9/11 Stores, Shop & Save across Delhi & Jaipur.
Commenting over plans to expand market presence, Garg disclosed, “From November onwards we would outline a proper distribution model where cities like Jaipur, Udaipur, Delhi NCR, Chandigarh, Agra, Dehradun, Ahmedabad, Vadodara, Surat, etc could also be reached out. We would go aggressive in our supply chain for other Tier II & III cities in Uttar Pradesh, Uttrakhand, Rajasthan, Punjab and Gujarat. In Next phase, we are eyeing the overseas markets as well, primarily, Gulf countries.”
Roadmap ahead
Neelvow Reiki Food have reached to some tier II and III cities only and have elaborate future plans of increasing their reach to all over India. The company is betting big on their online presence via its official website and couple of online retail stores.
“Customers can buy our products from our Website www.neelvow.com we have completed all the formalities (form filling/placement in tied up stores) with e retailers such as Bigbasket, Askmebazaar, Peppertap, Groffers and peopleeasy.com,” said Garg.
At last, commenting over its overseas expansion plans, he explained, “In retail, we are available only in India in different eCommerce platforms and with Modern Bazaar, 9/11 stores, Shop & Save etc., however, we’ve started delivering in overseas market too through personal contacts and word of mouth. In near future, we are planning to expand it to the overseas professionally.”
The company’s mission is life transformation/performance and to enhance positive state of body and mind and soul, eliminating ‘Crises of Trust’ from the root of the society and to inspire moments of positivity, optimism and happiness.
