New fashion portal launched by IMG Reliance

IMG Reliance (IMGR) has launched its fashion portal, namely www.thevoiceoffashion.com, which will cover daily news, fashion trends and video series. The videos of the portals can be watched on Facebook. IMG Reliance is a joint venture between IMG Worldwide of US and Reliance Industries, and it is targeted at the changing Indian consumers.

The portal has partnered with International Institute of Fashion Design (INIFD) Good Earth, House of Anita Dongre, Apple Music and Fashion Revolution. Cricketers Jasprit Bumrah and Krunal Pandya have been signed as clients by the talent division of IMGR.

The primary homepage buckets consist Centre stage (that reflect strong stories that comment on the state of fashion), Watch (the videos section which can be viewed on Facebook), Fabric of India (which captures the craft and handloom from across the country), Intersections (this stretches the arc of fashion to its intersections with cinema, culture, politics, society, liFacterature, art), Sustainability, Real Shop (an e-commerce guide with no plugs) and Smart Talks that brings fashion talent closer to design students.