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Nirula's launches new casual dining format
Nirula's Delhi’s Quick Service Restaurant chain has introduced a new format in the casual dining segment at its existing Defence Colony outlet in New Delhi. The company is targeting consumers with higher spending power that is who spend around Rs 300 per head in a casual dining space. This is for the first time Nirula’s has launched this news concept of dine-in format and there are plans to open more new outlets like this and convert some of their prominent locations into this format.
Nirula's has further expansion plans by which it would open fifty outlets in seven cities pan India in the next one year. The company also has plans to take the count of its number of outlets to 150 by 2012.