Nirula's launches new casual dining format

Nirula's launches new casual dining format

Nirula's launches new casual dining format
Nirula's, Delhi’s Quick Service Restaurant chain has introduced a new format in the casual dining segment at its Defence Colony outlet (owned) in New Delhi.

Nirula's launches new casual dining format

Nirula's Delhi’s Quick Service Restaurant chain has introduced a new format in the casual dining segment at its existing Defence Colony outlet in New Delhi. The company is targeting consumers with higher spending power that is who spend around Rs 300 per head in a casual dining space. This is for the first time Nirula’s has launched this news concept of dine-in format and there are plans to open more new outlets like this and convert some of their prominent locations into this format.

Recently, the company has launched outlets in Pathankot (second outlet with the same franchisee), Jalandhar and Neemrana on Delhi-Jaipur highway, also via franchising model. Also, the company is having discussions with potential franchise partners to open in cities like Mumbai, Pune, Bengaluru, Baroda, Bhopal and others.

Nirula's has further expansion plans by which it would open fifty outlets in seven cities pan India in the next one year. The company also has plans to take the count of its number of outlets to 150 by 2012.

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