Nirula's to open 70 outlets

Nirula's, a quick service restaurant chain is on an expansion spree. The company is planning to open 70 outlets and further going to take its outlet count to 150 by 2012. The new outlets will be coming up in cities like Jalandhar, Pathankot and on Delhi-Jaipur highway.

At present the company has 80 outlets across seven cities mostly through the franchise route. The motive behind the rapid expansion is to take Nirula’s to all metros and mini metros and offer easy availability of the distinctive and unique desi taste to consumers.

Nirula's has recently opened outlets in Indore, Mussoorie and at the Mumbai domestic airport and also has plans to launch new formats like ice-cream kiosks.