Nirvana seeks franchisees to expand

Nirvana, the diamond jewellery brand store and part of Fine Jewellery India Ltd, has made its maiden entry into south India with its store at Inorbit Mall in the IT hub of Hyderabad. It plans to add more such stores in the region. Stores in Bengaluru and Chennai are in the pipeline.

The company is in the process of scouting for franchisee partners to expand its presence with more stores across the country. It has recently teamed up with Franchise India to select partners. According to Mehul Shah, President, Sales and Marketing, Nirvana Diamond Jewellery, “We are rapidly expanding our retail presence across the country. This will be a combination of fully owned stores and franchise ones in different regions of the country. Nirvana is mostly present in large format stores of Shopper's Stop, Westside, Pantaloons, and this would continue going forward.” The company now has five stand-alone stores and 110 stores in different formats. The temptations range spanning black, brown, and white diamonds, which is the current rage, has been unveiled. The diamond jewellery ranges from Rs 5,000 to Rs 2,50,000. Fine Jewellery factory is one of the six units set up in SEEPZ.