NNONI to spread its sparkle pan India

NNONI, an initiative of Kolkata based Anjali Jewellers is all set to expand in all major cities in India. The company has hired Francorp, a branch of Franchise India Holdings Limited to achieve its objective of expanding pan India.

To increase the brand’s visibility, NNONI will be expanding by enrolling 10 -12 franchisees under its fold in the coming year. NNONI has 11 operational stores and has emerged as one of the fastest growing jewellery brands in eastern India. It offers an exquisite range in semi-precious and precious stone studded jewellery, gold plated and silver jewellery, antique finish silver jewellery, pearl jewellery and small silver artefacts. NNONI’s product portfolio has been designed keeping in mind the demand of contemporary women. With price range starting from as low as Rs 200, NNONI has truly captured the imagination of the masses.

Commenting upon the association, Gaurav Marya, President, Francorp said, “India is the largest consumer of jewellery in the world with an annual growth rate of approximately 15 per cent. Francorp is pleased to be associated with NNONI and execute its pan–India expansion plans. Francorp will lend its expertise to devise a comprehensive franchise strategy for NNONI.”

Francorp has recommended computerised networking to obtain accurate data with regard to availability of stocks in each of the stores. As an upcoming brand, NNONI requires a robust e-commerce solution to extend its brand equity in the online space as well.