Noise To Leverage Udaan’s B2B E-Commerce Expertise For Distribution

Noise, India’s leading audio and wearable manufacturer has announced exclusive distribution partnership for its Colorfit Qube Plus SpO2 edition of smartwatches. As part of the partnership, Noise’s range of smartwatches would be made available on udaan, India’s largest business-to-business (B2B) e-Commerce Platform.

The Noise range of smartwatches will be available under the Electronics category on the udaan platform to retailers across 1,200 towns and cities covering over 12,500 pin codes.

“Noise Colorfit Qube Plus is the upgraded version of the bestselling Colorfit Qube SPO2 watch. This latest affordable smartwatch from the brand is exclusively made available to all the retailers on udaan platform,” the company said in a statement.  

The smartwatch is priced at a Maximum Retail Price (MRP) of INR 4,999 and comes with features like a heart rate sensor, a touch screen display, one-week battery life, multiple sports modes, and more. It comes with a square display spanning 1.4-inch with a 240x240 pixels resolution along with curved display and a TFT panel. The smartwatch also supports cloud-based watch faces.

In terms of connectivity, the Noise Colorfit Qube Plus is compatible with both Android and iOS devices using the NoiseFit Track application. Apart from that, the smartwatch offers features like steps count, calories burnt, sleep tracking, distance, and exercise records. The watch is also IP68 waterproof and optimised for outdoor usage.

Speaking on this partnership, Gaurav Khatri, Co-founder and CEO, Noise said, “Since its inception, Noise has strived to offer ground-breaking products that users genuinely appreciate and want to buy. We’ve been able to do this because we think of the customer first and then come up with the products and their features. This latest product launch will further solidify our position as the customer’s favourite and most loved brand. We will continue introducing new products backed by technology and stylish aesthetics to offer our customers the most incredible possible experience at competitive prices.”

The smart wearable can also track multiple sports modes including cycling, walking, yoga, treadmill, running, hiking, spinning, and climbing. In terms of smart features, the Noise Colorfit Qube Plus offers push notifications from paired devices, camera control, music control, weather info, stopwatch, find my phone, alarm, and timer.

Hirendra Kumar Rathod, Head - Electronics Category, udaan said, “We look forward to bringing cutting edge products at affordable prices to our retailer partners across Bharat. This exclusive arrangement highlights the trust that udaan enjoys among reputed brands while providing them with cost-effective national distribution network to launch new products or enter new markets.”

Several large manufacturers and brands such as Samsung, SanDisk, boat, itel, portronics have already leveraged udaan’s strong distribution network to access newer markets while enjoying cost efficiencies. In addition, retailers across Bharat get access to a wide array of selection at affordable prices on the platform from leading brands and manufacturers.