Normak Fashions (P) Ltd., based out of Hyderabad, an equal joint venture partner with Normak Fashions Inc. Canada, is all set to hold the Indian market by joining hands with the largest integrated franchise and retail solution provider Franchise India Holdings Limited (FIHL). Normak Fashions launched Estelle, its brand of fashion jewelry, in India in November 1989 together with corporate premium products for discerning consumers which revolutionized the Fashion jewelry & accessory industry in India. Estelle brings up the concepts of Costume Jewelry; this launch also marks the presence of the western fashion influence on the high street of fashion India. Normak Fashions exists in Southern, Western, Eastern India & partly in Northern India. Currently Normak fashion has partnered with Franchise India in order to franchise in the Rest of North, North-East and Central India (Punjab, Haryana, UP, Uttranchal, Chattisgarh, MP, Rajasthan, Orissa, Bihar and Assam) market. Franchise India would further support the brand to build up their horizon in the target cities. Mr. Gaurav Marya, President, FIHL said, “Franchise India assists their clients to expand to areas which they identify as their customer base. Jewelry is a very popular segment and is always sought out for by every income group. We are delighted to associate with Normak fashions (P) Ltd, a premium brand in the jewelry section which has revolutionized the fashion jewelry/accessory industry in India by bringing in respectability, credibility and above all, fashion, to the concept of Costume Jewelry”
