Novel program by FIHL to rope in foreign brands

Keeping in mind India’s immense growth potential, a plethora of global brands are now eyeing India as the next destination in their expansion plans. Based on this growth trend, Franchise India recently announced the launch of the Franchise India Program 2009. This novel concept will see leading international brands from various industries partner with Franchise India to undertake a one–year intensive program. This intensive program will include viability studies on the brand as well as market entry planning to determine the most appropriate approach for expanding in the challenging yet lucrative Indian market.

During the course of the program, international brands will be guided through an in-depth program that will introduce them to the finer aspects of doing business in India. The companies will go through a detailed review of their business model to find which areas will require alteration to suit the Indian business environment.

The one-year program includes an informative four-day orientation and exhibition program in New Delhi from 24th to 27th November, 2009. The objective of the program is to introduce the delegates to the nuances of establishing a foreign brand in India. The Franchise India Program 2009 will bring together successful global brands and Indian business leaders on the same platform.

Franchise India International, is the international division of Franchise India Holdings Limited (FIHL) which enables international brands to enter India and develop successful partnerships with reliable Indian businessmen.