Nurturing for a better tomorrow

Harnessing the overall growth of students in all the fields paralleling the essential genres of education has been Kids Age’s motto. Kids Age Children Newspaper, a unique step in the franchise trade is set to reach out to every school across India. Sajid Saiyad, Chief Executive Officer, Kids Age spoke to Ekta Sharma Verma on the expansion plans of the brand and strategies ahead.

How your brand started and what was the inspiration?

Kids Age Children Newspaper was incorporated in 2006 with an aim of development of reading habit from a very early stage, where our target audience students form the largest consumer segment in this country. Education industry has grown massively with the introduction of latest technology and it will be growing in leaps and bounds in years to come by. With over 12 crore of students base and over four lakh schools across the country, there is an immense business potential as well as growth opportunity in the education sector with such huge target audience.

What is the USP of your brand?

Kids Age newspaper is an innovative educational concept for the students of Indian schools. It is an activity based newspaper that draws kids’ attention towards the essential knowledge through the medium of images, stories, puzzles and other innovative techniques like glow-in-the-dark, spy-decoder and 3D optical mediums, due to which kids get attracted towards it instead of getting bored of the regular curriculum books. We encompass the curriculum mapped education content for students of classes from Kindergarten to VIII.

What does Kids Age exactly do?

Kids Age has emerged as the most liked and appreciated newspaper amongst the Indian school kids. Innovative techniques are used to allure kids of different ages, which not only provide entertainment but also impart knowledge. This has been the key factor of Kids Age’s ascent. Our Newspaper being student-centric, catering to fun and education needs of the highest possible quality, at a very cost effective/ affordable rate, has made a huge success.

What motivated you to go for franchise route for your business expansion?

Every business requires an extensive coverage to reach the maximum targeted segment. The expenditure involved in direct selling will be extremely high to cover the entire Indian market. Our idea is very simple where we have followed a partnership model where we believe that when you partner with entrepreneurs you get the best results. The advantage is that it helps to get the most out of the resources because when a franchisee invests into any business they always put in their best effort to earn the RoI. Franchising ensures local presence of the company which helps in building the trust factor in that market. This also helps in better customer service and focused attention to a particular territory. Franchisee not only helps in sales and collection of revenue, they also create brand awareness in their territory.

Future plans for next five years?

Kids Age has been introduced in more than 1500 schools and amongst 1.20 lakh students across India. We aspire to reach 10-15 lakh students by achieving 15,000 schools within India and the Middle East in the next two to five years through the school circulation model.

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