Nykaa.com introduces Korean beauty brand Laneige in India

India's leading beauty retailer Nykaa.com has exclusively launched Laneige, Korean beauty brand, in India.

The brand is offering its best-selling products including Water Sleeping Mask, Lip and Eye Sleeping Mask, Water Bank Hydro Essence and White Dew Ampoule Essence for women in India exclusively on nykaa.com. Laneige’s products are also available at selected Nykaa Luxe stores in Delhi, Ahmedabad, Indore, Hyderabad, and Bangalore.

With more than 20 years of research, Laneige's Water Science has developed optimum water to address skin concerns such as hydration, pore refining, anti-aging, or complexion-correcting. The brand's signature Hydro Ionized Mineral Water provides quicker and deeper absorption for better overall moisturization while Mint Water reduces excessive sebum while offering greater pore care.

Falguni Nayar, CEO of Nykaa, said, "Observing the growing trend of Korean beauty brands across the world, Nykaa began introducing Korean brands to our portfolio last year. These brands have been a huge success with the Indian audience with their innovative ingredients and cutting-edge science. With Laneige's signature water science-based products we offer our customers a new facet in their beauty regime."