?Nykaa expands offline presence in Bangalore, aims to open 30 stores by 2020

E-commerce beauty platform, Nykaa has opened its first brick and mortar Nykaa store at VR Mall, Whitefield, Bangalore. This follows in-line with the e-commerce player's Omni channel approach to beauty retail. 

Spread over 650 sq ft, the Nykaa Luxe store features brands like Estée Lauder, Clinique, L’Occitane, Ciaté, L.A. Girl along with Nykaa Beauty, the in-house range of cosmetics.

Falguni Nayar, Founder & CEO, Nykaa, said, "With our Omni channel strategy we will be available at every touch point for our customers. We want to give them to ease to shop a product at their convenience and comfort, whether through online or while visiting a store. The success of our e-commerce store has given us a keen understanding of our customers, who trust our choice and offer."

Along with the Nykaa Luxe store launch at VR Mall, the beauty platform also hosted The Nykaa Beauty Bar, a beauty animation with masterclasses and expert makeovers, to allow customers a one-on-one interaction with leading brands and products. This edition of the event will have nail enamel brand, O.P.I, haircare brand, Wella and Nykaa Beauty. This will be the fifth edition of The Nykaa Beauty Bar having already visited Chandigargh, Hyderabad, Kolkata and Ahmedabad.

The opening of this Nykaa Luxe store is in line with the aim to open 30 offline stores across India by 2020. The stores will also showcase the popular Nykaa Cosmetics products with lipsticks, nail enamels, face compacts, kajals and eyeliners.