Nykaa Luxe flagship outlet launches at the Chanakya, Delhi

Nykaa.com has launched its flagship Nykaa Luxe store in the Chanakya, New Delhi.

Spread over 2,500 sq ft, the new store provides a unique set of luxe brands across makeup, skincare and fragrances. For the first time, the Nykaa Luxe store will showcase a shop-in-shop experience from Jo Malone London and Tom Ford as well as the entire range of Huda Beauty products.

Nykaa Luxe flagship store’s opening follows in-line with Nykaa’s Omni-channel approach to beauty retail. Nykaa has opened stores across the country in two formats, Nykaa Luxe and Nykaa On Trend.

Falguni Nayar, Founder & CEO of Nykaa.com, said, "This Nykaa Luxe flagship store is designed to allow customers to indulge themselves. It brings together our largest collection of luxury beauty brands with opportunities for customers to experience the products first hand at our vanity stations. Our expertly trained beauty assistants will be available to offer personalized solutions to every need. With our omnichannel access and educational content, we look to be able to guide and engage our customers as they build their beauty regimes."

Rohan Vaziralli, General Manager of Estée Lauder Companies India, stated, "We are delighted to partner with Nykaa Luxe on the opening of their flagship specialty multi-beauty store. This flagship boutique will showcase our best prestige brands and allow Nykaa’s consumers to experience our high-touch services."