Nykaa.com, the online beauty major, has partnered with software major Adobe in a bid to expand its focus on Customer Experience Management (CXM).
Kulmeet Bawa, Managing Director (South Asia) of Adobe, said, "Led by its increasing digitisation focus, mobile-first customer behaviour and vast millennial population, India is well on its way to becoming a trillion-dollar economy."
"Today more than ever, businesses are rapidly evolving to become Experience Businesses, and this quest for transformation is pervasive across the C-suite. Customer Experience Management (CXM) unlocks digital transformation and Adobe is leading the way with continuous innovation on its Adobe Experience Platform," he added.
Falguni Nayar, Founder and CEO, stated, "Nykaa.com was conceived with a vision of approaching beauty as an experience, rather than a commodity, and through the years, we've made strategic investments in digital to deliver on this goal. With Adobe's long-standing partnership, we look forward to adding thrust to our focus on delivering a relevant, real-time experience to our customers."
