OCIL on an expansion spree

Orient Ceramics and Industries Ltd (OCIL), has recently launched their second franchised store Europa -Tile Studio in Guwahati. The company is into manufacturing of non-vitrified, vitrified, ultra vitrified and decorative tiles for walls, floors and facades.

The Guwahati store is the company’s first major venture in the north-east region and the second in the country. The first Europa -Tile Studio was opened at Rudrapur in Uttarakhand. As per company officials, the company will be opening six company-owned and company operated outlets (COCO), 25 franchise-owned and franchise operated outlets (FOFO) and 25 shop-in-shop formats during the year 2010-2011.

The Guwahati store spread over an area of 2,100 sq ft, is one of the biggest stores in the region and will enable customers to touch, feel and experience the entire product portfolio.