Mergers & Acquisitions

OnePlus partners with Reliance Digital to expand offline presence

Opportunity India Desk
Opportunity India Desk Oct 26, 2018 - 1 min read
OnePlus partners with Reliance Digital to expand offline presence image
As part of the deal, both the companies will be setting up exclusive experience zones with live demo phones on display.

Chinese premium smartphone maker OnePlus has partnered with Reliance Digital to expand its offline reach in India. The partnership of OnePlus and Reliance Digital will enable them to create more retail touch points for customers to experience and purchase OnePlus mobile phones across cities in the country. 

As part of the deal, both the companies will be setting up exclusive experience zones with live demo phones on display. It will also help customers to interact with the stores' well-trained staff about the device and address all product queries directly.

Vikas Agarwal, General Manager, OnePlus India, said, "The intensification of the brand's offline strategy is only to complement the existing online business model and create offline touchpoints for users to physically engage with the brand, better understand the product and for the brand to gain better visibility and trust among our offline audiences." 

"The premium smartphone segment in India is steadily growing, and OnePlus seeks to more effectively tap into this space, with a nifty strategy combining both online and offline platforms for a holistic reach," he further added.

Brian Bade, CEO of Reliance Digital, said, "With the addition of OnePlus 6T to our portfolio we reiterate on our constant endeavor to provide customers with world-class retail experience while personalizing their technology needs."

Subscribe Newsletter
Submit your email address to receive the latest updates on news & host of opportunities
Franchise india Insights
The Franchising World Magazine

For hassle-free instant subscription, just give your number and email id and our customer care agent will get in touch with you

or Click here to Subscribe Online

Newsletter Signup

Share your email address to get latest update from the industry