Online fitness firm FITTR crosses Rs 100 crore revenue

FITTR (formerly known as SQUATS), one of India's fastest growing online fitness companies, has crossed Rs 100 crore in gross revenue on the back of impressive business growth in FY2019-2020. The start-up achieved an annualized revenue run rate of close to Rs 40 crore during the latest financial year, marking a strong year-on-year growth of nearly 30% and achieving the business milestone within just 4 years of its launch.

FITTR operates on a freemium model, educating users on how easy it is to get fit. Throughout its journey, Fittr has achieved stellar growth by focusing on quality, commitment to results & sharing knowledge. Through word-of-mouth marketing, the company has grown organically, servicing around 40,000 paid clients in the latest financial year.

INFS, the sister concern that trains and certifies Fittr coaches, also achieved strong growth with business touching Rs 2.8 crore during 2019-20. Amidst the COVID-19 outbreak, FITTR announced a commitment to retain all its talent including over 200 coaches. Through its association with Atharvani Foundation, FITTR has helped raise more than Rs 21 lakh to support community-led initiatives, with FITTR volunteers delivering goods & services at the front-line.

Jitendra Chouksey, Founder, FITTR, said, “We are delighted with our business results in the latest financial year. FITTR's business growth is extremely encouraging, as it not only underscores the strong adoption of its unique value proposition but also a larger shift in the Indian mindset towards becoming healthier, both physically and mentally. Our latest success will not have been possible without all the fitness enthusiasts who are a part of the FITTR community. We are motivated to continue raising the high bar that we have set for ourselves ever higher.”

“This moment of pride, however, is also one of humility and compassion. India and its citizens are facing the threat posed by the novel coronavirus outbreak that has taken the entire world by storm. In line with our commitment to making a healthier society, we resolve to contribute to the battle against this pandemic. We have already raised a relief fund of INR 21 lakh in association with Atharvani Foundation and will continue to explore other opportunities for minimizing the impact of COVID-19 on society,” he added.

Established by Jitendra Chouksey to help family and friends achieve their fitness goals, FITTR has grown by leaps and bounds since its inception. What started as a WhatsApp group became a thriving Facebook community in 2016 before transforming into a comprehensive online health and fitness platform. The bootstrapped fitness startup aims to further its vision of a healthier future while serving the varied fitness needs of its domestic and international customers.