Original Ice Creams to expand to new cities in India

Original Ice Creams, a Delhi-based ice-cream start-up, has announced a robust business expansion plan and growth strategies.

Founded by ex-defence personnel Vinay Gaur, Original Ice Creams had started its operations in the early months of 2018. In July 2018, it got a funding of Rs 30 million from Maverick Group.

The startup is deepening its presence in most of the parts of Delhi NCR. Recently, it has launched outlets in Indirapuram Laxmi Nagar, V3S Mall, Nirman Vihar, Laxmi Nagar, Shahdara, and Noida Sector 137 in Delhi NCR.

The company is focusing on deploying state-of-the-art ice cream technology. It will allow its products to be softer and creamier than other competitor ice cream brands. 

The ice cream start-up is also looking to come up with all possible formats to grow its brand presence and visibility in the market. 

Vinay Gaur, Founder of Original Ice Creams, said, "With an enticing selection of flavors to choose from, Original Ice Creams is eyeing to grab most of the Northern and Western part on the country covering Uttar Pradesh, Lucknow, Haryana, Rajasthan by the end of the financial year 2018-2019. The ice cream brand is focusing to tap all the formats in these targeted regions as well. We are looking for new ways to take forward our business by launching our umbrella of franchising in different parts of the targeted market segment."

"Apart from 4 running outlets, we are planning to add 10 more before Diwali. Moreover, each of our outlets saw a growth of 100 percent monthly and we are able to achieve breakeven within 2 months of setup itself. The first round of funding which we had received in July month we have utilized that in our expansion to NCR and soon we are planning to invest in freezers, brand building and visibility and for opening outlets in other cities of north India," Gaur added.