OYO introduces multilingual support to attract users from Tier II, III cities

OYO Hotels & Homes has launched multi-lingual support, including Hindi and Bahasa languages, on its customer app and mobile web platforms. With this launch, the company is aiming to provide a hassle-free and customised booking experience to millions of users across the world

The multi-lingual support is now available for Hindi, English, Bahasa (Indonesia), Arabic, Japanese and Vietnamese languages. The Indian hospitality firm is looking to introduce additional Indian and international language support in the coming months.

Through its new Hindi language support offering, OYO will extend support to more users in tier-II and tier-III cities in India and reach out to the growing number of vernacular internet users.

OYO Lite, a lighter version of the customer app, has also been rolled out in Hindi and Bahasa languages.

Anil Goel, Chief Technology and Product Officer, OYO Hotels & Homes Group, stated, “With this multi-lingual support, we aim to make user interactions hassle-free and convenient, further adding to the overall customer experience across the world. Hindi is the most widely spoken language in India and we believe that the language support makes us more accessible to our customers in tier II and III cities.”