OYO partners with China's leading e-commerce platform to fuel growth

In order to fuel its growth in the country, OYO Hotels and Homes has announced a year-long strategic partnership with China's leading e-commerce platform Meituan.

Initially, OYO Jiudian (Hotels), which is the largest single hotel brand in China and the second-largest hotel group in the country, will be listing 8,000 of its standardized accommodations on Meituan Hotels platform. With this, OYO Hotels will drive consumer traffic, data operations, and brand promotion in the county.

Meituan Hotels provides consumers with a wide range of hotel accommodation options ranging from high-end to mass market to family-run and small boutique hotels.

Sam Shih, COO, OYO China, said, “OYO Jiudian is fulfilling aspirations of millions of travellers by transforming the hospitality landscape and ensuring that great hospitality experiences are not only for the rich, but for everyone. We are proactively delivering on China’s focus on reforming the supply sector and are always open to partner with like-minded and customer-focused organizations that are contributing to the development of the travel and hospitality industry. Our partnership with Meituan is a reflection of our commitment to providing quality living spaces to consumers and creating higher value for small- and medium-sized standalone hotel owners across China.”

Guo Qing, Vice President of Meituan Group, and General Manager of Meituan Hotel, Meituan Ticketing and Meituan Vacation, stated, “We have held strong the principles of opening up and achieving mutual wins. We wish to work with various kinds of partners to harness technological innovation and provide a well-rounded service that satisfies our customers, thus creating better living experiences to consumers and generating higher values and generating better revenue for hotel partners.”