OYO’s Brand Story That Led Its Way Into Top Franchise 100 Brands List Through Successful Innovation

The Indian hospitality industry is undergoing a huge transformation, as the domestic hospitality chain ‘OYO’ has emerged as the country’s largest hospitality company comprising mainly of budget hotels. With a presence in over 500 cities in countries like India, China, Nepal, Malaysia, United Kingdom, UAE, and Indonesia, OYO has been successfully dominating the Indian and international hospitality industry like a boss.

OYO Room’s Growth Story

Since its establishment in 2013, the hotel chain has emerged as one of the major giants currently present in the Indian industry. It won’t be wrong to say that OYO’s dominance has made it the ruling brand in the modern day hospitality industry.

OYO had only 1 property under its name in 2013 that grew over with time at a remarkable pace. The count went to 3 properties in June 2013, further to 13 in 2014. Currently, OYO has an altogether count of more than 8500+ properties that clearly states the success and growth the brand acquired over the past 4 years.

This technology-driven hotel chain has completely revamped the hotel chain industry in India and internationally and is now looking to expand in other foreign territories. It is believed that the most advanced hospitality technology could be found at OYO that introduces pioneer technology to the hospitality industry that helps in delivering better and more efficient operations along with services and management.

Designing a Home away from Home

OYO is the brainchild of the renowned entrepreneur of today’s time, Ritesh Agarwal that has transformed how earlier the hotel chains looked like. With an idea of transforming the way people earlier stay away from home, the brand has been revolutionizing the hotel chain sector by bringing quality hospitality services at pocket-friendly pricing.

OYO’s contribution to offer a hassle-free stay experience at an unmatched price opened the gate for the brand to enter the Top Franchise 100 Brands List.

Franchise Facts

Area Required: 300-3000 sq ft.

Investment Range: INR 2-5 lakh

Franchising commenced in: 2018

Capitalizing the Underlying Opportunities

Ritesh Agarwal. Founder, OYO says, “While some brands withdraw their interest from seeing lack of opportunities and major challenges, OYO stepped on to the occasion deciding to repair things rather than running away from it.”

The brand continued its operation with a vision to build a pool of skilled workforce, nurturing and enhancing the skills of present staffs available in 4,500 + partner properties across India.

The brand is also providing newly trained staffs to the industry.

Franchise 100

The Franchising World, India’s no.1 Franchising Magazine, identifies the TOP 100 Franchise Brands and celebrates their achievements every year in its anniversary issue. The issue highlights the established Indian and big global brands that are increasing their positioning in India along with the new-age brands that are lucrative and profitable, expanding fast, as a reference guide for budding entrepreneurs and investors across India.

Franchise Top 100 is the one-stop destination to know everything about the franchise industry which establishes the authority, and strength to evaluate the growth of the franchise industry.

If you want to get their franchise, click on the link mentioned below.

https://www.franchiseindia.com/brands/own-your-own-hotel.29220