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Hospitality firm OYO has introduced 'OYO Near You', a new initiative through which it will curate unique experiences for customers in Delhi-NCR. In the coming months, the initiative will be launched in cities such as Bengaluru, Goa, Kolkata, Mumbai, Chennai, Jaipur, Hyderabad, Pune, amongst others.
The new initiative would include experiences like wine tastings, house parties, comedy shows, live performances, movie screenings, workshops to art jamborees with great food and beverages at different OYO properties, primarily OYO Townhouse.
Ankit Tandon, Chief Operating Officer, Operated Business, OYO Hotels & Homes, said, “We are really excited to launch OYO Near You. As a brand with a mission to create quality living spaces and make it accessible and affordable for millions of our customers, we take immense pride in introducing new categories to suit our customers in and around their own neighbourhoods. Over the last couple of years, there has been a rapid shift in the way we travel and experience things - today one doesn’t want to just see monuments but get a flavour of the local culture by getting down to actually experience local cuisine, music, etc.”
“With OYO Near You, we aim to strengthen our commitment of providing comfortable, affordable and reliable hospitality experiences for not only travellers but also locals who have the palette to try out new experiences. Through this brand, our aim is to make the neighborhood more lively and exciting and provide customers with the most unique and perfectly curated events. Today, travellers not just look at hotels for comfort, but largely prefer hotels that offer them unique experiences to make the most of their visit. We, at, OYO, are the first among hotel chains to invest as well as curate such experiences for travellers and locals opting for the budget to mid-scale hotels,” he further added.
