A packaged food startup Sattviko is planning to enter into three international markets, which includes Dubai, US and UK.
Prasoon Gupta, Co-founder of Sattviko, said, "We are starting our Dubai operations this month and next month, we will be entering the US market. Currently, we are focusing on three regions internationally – Middle East, the US and the UK."
"Primarily, we chose these regions because of a few reasons. These are the cosmopolitan cities with an international audience and comprises of the influential Indian diaspora. We think that Indians will be the early adopters and then the products will go to the other mainstream consumers in these markets," he added.
Currently, the packaged food brand Sattviko has around 2,000 stores in major cities including Delhi, Mumbai, Bengaluru, Hyderabad and Pune. The brand will soon be launched in Kolkata.
Gupta further stated, "We believe in an approach where we can focus deeper into territories. Our product is targeted towards the new-age, modern consumer and so we do not want to go to a Tier III or deeper than that. Our presence in the next one year will be primarily restricted to urban cities. We will expand to the top 20 cities of India – in terms of population, growth and affluency – and then probably after spending upto 2-3 years in this kind of geography and demography, understanding what the consumer demands are, we may want to go deeper."
