Apeejay Surrendra Park Hotels Ltd is planning to double its number of rooms to 4,000 by 2024. At present, the group is managing 1,750 rooms across properties under two brands, namely 'The Park' and 'Zone'.
Vijay Dewan, Managing Director of Apeejay Surendra Park Hotels, said, "We will have 2,000 rooms by this fiscal (FY19) after opening hotels in Mumbai, Jaipur and Jammu. We already inaugurated the first 'Zone' at the Biswa Bangla Convention Centre in New Town. We will add 500 rooms every year for the next 4 years."
The group is targeted at the luxury segment and managing around 1,200 rooms. There are more than 500 rooms across 8 properties under the 'Zone' brand as of now.
Currently, Apeejay Surrendra Park Hotels is operating 'Zone' in Coimbatore, Jaipur, Raipur, Jodhpur, Bengaluru and Kolkata.
The group is eyeing to expand across tier-II and tier-III towns for 'Zone' but only under the asset-light model.
