Parryware Roca targets tier II cities for expansion

Parryware Roca, the exclusive outlet of Parryware designer sanitaryware, is now targeting the markets of the cities that come close behind the major metropolis. In the initial phase of expansion, the company achieved pan-India presence by setting up its 54 exclusive stores in all the major cities. All these stores run on franchise model. In the second phase, the company is planning to penetrate tier II cities like Patna, Visakapattanam, Vijaywara, Indore and Bhubaneshwar. Through its expansion drive, the company is planning to make its total strength to 75 within next fiscal. R Ramesh, VP – Marketing & Sales of Parryware Roca reveals that the company will adopt franchise model for setting up these regional shops. The company offers three formats – small-sized format of 850-900 sq ft area with an investment of Rs.17-18 lakh; mid-sized format of 1400-1500 sq ft area with an investment of Rs.25 lakh; and large format of 3000 sq ft area with an investment of Rs.40-50 lakh.