Patanjali aims to reach one lakh locations

Baba Ramdev’s Patanjali Yogpeeth is looking forward to reach one lakh locations in India in the fast moving consumer goods (FMCG) market. The expansion will be done via franchise mode as well as company-owned stores. Patanjali currently operates 17,000 Patanjali Swadeshi Kendra and Patanjali Ayurvedic Chikitsalaya across India.

Encouraged over market response to the Ayush sector, Pankaj, Department Head, India, Swadeshi Vibhag, states, “We have 17,000 Patanjali Swadeshi Kendra and Patanjali Ayurvedic Chikitsalaya in different villages, tehsils, districts and cities across India. Of the total count, 5000 of them are franchisee-run centres. We aim to reach more than one lakh locations in the near future.”

On the franchising route for expansion, Pankaj tells Franchise India, “If you talk of Patanjali, people are coming forward to be its franchisees because besides getting a hassle-free employment, they are also feeling satisfied internally by curing people’s diseases and taking India’s rich and old practices to the masses. Also, they need not cheat customers or  talk about products because everybody knows about the benefits of the age-old Ayurveda.”

According to recent reports, Baba Ramdev's Patanjali Ayurved, the company that manufactures the products is expected to clock a turnover of Rs 2,000 crore in the current fiscal. For fiscal 2014, it clocked a turnover of about Rs 1,200 crore, up from about Rs 850 crore a year earlier and Rs 450 crore in the fiscal 2012.