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Patanjali Ayurved has become of the leading FMCG brands and in India. The brainchild of Baba Ramdev, Patanjali has been consumer’s favourite due to its affordability, use of natural & organic ingredients and its make in India factor.
A major disrupter in the FMCG sector, Patanjali has been successful in creating its robust nation-wide presence. Riding high on the popularity of his products, Baba Ramdev said Patanjali will be the largest FMCG brand in the world by 2025.
The Patanjali Story
What started as a small pharmacy in 1997, Patanjali is the fastest growing FMCG Company in India, valued at the US $420 Million. Patanjali Ayurved Limited was established in 2006 with an aim for rural and urban development. The company is not merely an organization but a thought of creating a healthy society through Yog and Ayurved.
The increasing processing units, retail outlets across the nation, and the flourishing sale-profit figures illustrate the brand’s glorious journey so far. Their consistency in growth and expansion is because of the ever-increasing faith that people have on this brand.
Patanjali has become a leading name in the sector. They aim to grow and expand to enhance their concept of wellness of individuals and society.
A “Swadeshi” Formula to Success
There are several ingredients that go on to create the Patanjali magic, one of the major reason is high-quality products at affordable prices. The brand values its consumers and believe in providing quality products with a quality life for them can be created. Patanjali products are available at an attractive discount as compared to their competition.
The company sources raw materials directly from farmers eliminating middlemen. The brand recognizes farmers as their main assets. They provide herbal and organic products on contract farming. The company takes various initiatives for farmers to raise their income and provide surety towards the sale of their produce. It has lower marketing spends and overhead costs compared to its peers and as such are able to produce most items at a much cheaper price.
Patanjali products are marketed as historically and culturally indigenous in the light of its widely known Swadeshi campaign. The company has captured the attention of the Indian consumer by projecting itself as a brand that is extremely Indian. It also advertises its products as being all-natural void of synthetic and artificial ingredients.
Patanjali has launched more than two dozen mainstream FMCG products – from toothpastes to shampoos and other personal care products to modern convenience foods such as cornflakes and instant noodles.
Patanjali has been the torch-bearer of natural and organic products in the Indian market, contributing to its humungous success. And, the enlistment of Patanjali into the Top 100 Franchisebrandsin India by India’s no.1 franchising magazine – The Franchising World, further validates this.
Franchise Facts
Investment: 7-70 lakhs
Area Required: 300 sq. ft to 2000 sq. ft.
Break Even Period: 2-3 years
Franchise 100
The Franchising World, India’s no.1 franchising magazine, identifies the TOP 100 franchise brands and celebrates their achievements every year in its anniversary issue. The issue highlights the established Indian and big global brands that are increasing their positioning in India along with the new-age brands that are lucrative and profitable; expanding fast, and can act as a reference guide for budding entrepreneurs and investors across India.
Franchise Top 100 is the one-stop destination to know everything about the franchise industry, which establishes authority and strength to evaluate the growth of the franchise industry.
