Patanjali, Ayurvedic brand of Yog-Guru Baba Ramdev, is gearing up to take the online retailers on a roller coaster ride for selling its product on a discounted rate. Patanjali’s spokesperson commented that Patanjali Ayurved would take legal action against e-tailers selling its products at a discount and would come out with a media campaign to explain its pricing strategy.
However, the brand has already driven a strict line on its pricing and also instructed brick-and-mortar retailers to not to offer any discounts. SK Tijarawala, Spokesperson, Patanjali, further stated that online retailers are offering discounts on their own. This is illegal, unofficial and unwarranted. Brand will take legal action against them. Company’s products have low margins and it does not divert profits to other purposes.
One of the leading online marketplaces, Amazon has recently launched an online advertising campaign offering 25 per cent discount on selected Patanjali’s product. After the brand decided to take legal actions against it, the Etailers have gone on a silent mode and an email sent to Amazon for the same didn’t elicit any response.
When contacted, a Netmeds spokesperson said the firm did not offer any discounts on Patanjali products nor it was running any offer on its products. If someone offers a 15 per cent discount on a Patanjali product, he will be selling at a loss, stated a Future Group executive. Though offline retailers do not offer discounts, Tata’s Star, Big Bazaar, Food Bazaar and Reliance Retail offer loyalty points on purchase of Patanjali products.
