Patna gets School Cinema centre

EduMedia’s ground breaking program, School Cinema entered the Eastern market with the opening of its franchise centre in Patna. School Cinema has been successfully implemented in over 500 schools across the country and experienced by over 4 lakh students. EduMedia has four major verticals: Krayon, Activity, Mentor and School Cinema that aim at empowering children and educators through events, training, publishing and films.

School Cinema is a learning module on life skills, values and attitudes, developed through research and taught using short films and thought-provoking workbooks. It is creating a positive impact on children using the powerful and enjoyable medium of cinema. The films have won two President of India’s National Film Awards and have featured in over 30 International Film Festivals. The franchisees receive ample support and training from School Cinema The importance given to providing marketing materials, sample student kits, sample videos and other communication collaterals help the franchisees to gather in-depth knowledge and understand the gravity of the solutions they would pitch during their sales cycle.

School Cinema also offers a three days intensive training to its franchisees. The training module covers deep insights of industry knowledge, company profile, product knowledge, product pricing and negotiation tools, school buying behaviour, selling strategies, mock sessions, customer relationship management and reporting.