Pavers England to strengthen its foothold

The leading footwear chain, Pavers England Footprints Limited has announced its plans to invest Rs 50 crore in the next 18 months to have 500 points of sale across the country by 2012. The company will expand through the franchise route and the company owned outlets. The company which is a joint venture between the UK-based Pavers Foresight Smart Ventures and the Chennai-based Forward Group, further aims to achieve a revenue target of Rs 175 crore within next three years.

Pavers England Footprint started its operations in the year 2008 and currently has 60 points of sale including shop-in- shops and exclusive franchise outlets across 17 cities. The company plans to increase the number to 90 points of sale by the start of the next month. At the time of company’s foray into India, it had finalised $ 60 million for the Indian operations and as a part of it the company would be investing $10 million over next 18 months to increase their retail presence. The company is soon starting its boutique concept with the first such outlet scheduled to open in October in Delhi.

Pavers England believes that their combination of various retail formats would be a huge success in the country which the exclusive international footwear retail brands lack.