Pee Safe secures Rs 30 crore in Series A funding round

Pee Safe, a leading hygiene and wellness brand, has raised Rs 30 crore in Series A funding round led by Alkemi Growth Capital, a health and wellness-focused fund. Pee Safe will use the capital for strengthening R&D, product development and building breadth and depth in distribution.

Vikas Bagaria, Founder, Pee Safe, said, “We are delighted to raise this capital from Alkemi Growth Capital. Alkemi brings a global understanding of this space. We are aligned on one common goal – Make Pee Safe a household brand that is synonymous with quality. What started as a journey with one product inspired by my own personal experience, is now a basket of many products inspired by the personal experiences of several thousands of our loyal customer base. Apart from helping with product development and other aspects, the capital infusion will help us support our talent needs in areas such as sales, marketing and finance.”

Alkemi’s spokesperson added, “Personal and home hygiene is an essential category to wellness. As a consumer-oriented and agile brand, Pee Safe is operating in a large, growing market and addressing important areas of concern in the hygiene segment. The team has created and introduced innovative, environment-friendly products that resonate with consumers. We are excited about partnering with Pee Safe in their journey towards becoming a leading brand offering diverse products in wellness and hygiene.”

The Pee Safe Toilet Seat Sanitizer Spray is the world’s highest-selling product in the category. Apart from the flagship product, Pee Safe’s offerings include eco-friendly Sanitary Pads, Organic Cotton Tampons, Menstrual Cups, Panty Liners, Breast Pads, Natural Intimate Washes, Wipes and Sweat Pads for both men and women, and Pollution Safe Anti-Pollution Dust Masks.