Pee Safe ventures into sanitary products segment

Pee Safe, a leading feminine hygiene brand, has forayed into the sanitary products segment with the launch of 100% organic cotton and biodegradable sanitary pads along with panty liners in the Indian market.

The company is aiming to capture the promising sanitary products market, which is expected to reach a value of $992.8 Million by 2024. Currently, Pee Safe owns over 90% of the market in the toilet Seat Sanitizer Category.

With the launch of 100% organic cotton and biodegradable sanitary pads, Pee Safe targets to address the issue of menstrual waste at a large scale contributing towards a sustainable environment.

Vikas Bagaria, Founder of Pee Safe, said, “The brand Pee Safe is a leading daily hygiene brand that is creating awareness about feminine hygiene and sanitation in India. From world’s highest selling Toilet Seat Sanitizer Spray to the Feminine Cramp Relief Roll-On, Pee Safe intends to transform the way the world looks at feminine hygiene. I am confident that 100% organic cotton, biodegradable pads are going to be a huge step for the feminine hygiene movement in the country.”