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UK’s known denim wear brand, Pepe Jeans London has launched Custom Studio and Magic Mirror, two novel concepts to increase customer experience and footfalls in its brick and mortar stores, in India.
Custom Studio, one of the concepts, is Pepe Jeans London's customisation service. Using this new service, customers can design their own denims by choosing the kind of print, fastenings, and colour they want, to create a pair of denims unique to them. Also, a denim expert at the store will be available to advice as a part of this service. Custom Studio will be offered only at selected stores depending on the size of store as per fibre2fashion.
The virtual dressing mirror is expected to enhance in-store experience, ensure convenience, create buzz and increase footfalls. In its pilot phase, the virtual experience is being launched at 4 stores and will be gradually introduced in other key stores.
Pepe Jeans has 200 stores at present and plans to increase it to 450-500in both metro cities and growing tier II & III places, while putting more focus on its own branded outlets.
