Pepe Jeans to come up with kids wear in 2015

One of the most accepted denim wear brand, Pepe Jeans has plans to launch its kids wear range next year in India. The chic brand from London has already gained laurels in Indian franchise industry.  The brand has around 200 Exclusive Brand Outlets (EBOs) and all are franchisee run. It also has 700 Point of Sales (POS) in Multi Brand Outlets (MBO) and has presence in 125 cities in India.

Kavindra Mishra, Chief Executive Officer, Pepe Jeans says: “The DNA of our brand is Denim. 50 per cent of our business is via denim and rest 50 per cent is non-denim. Denim franchising is without doubts a wise decision that one can make. Denim never goes out of trend and is well accepted across age groups.”

Regarding the franchisees Mishra adds: “My brand’s franchisees are just like our partner. After handling so many brands and having an experience of 16 years in the industry, I can confidently say that apparel brands don’t work on RoI. It is all about finding good partners. For Pepe, we don’t look for investors instead we seek excellent partners with local expertise and one who understands retail, fashion and who can add value to the business.”