Perfume brand Creed to be launched in India

The perfume brand Creed is expanding its business by launching the brand in India. London's 250-year-old brand will bring its maiden store in partnership with Berkeley Beauty Brands Pvt Ltd in India.

Gaganmeet Singh, Managing Director at Berkeley Beauty Brands Pvt Ltd, said, "The brand's iconic status is in sync with the national capital that boasts of a cross-section of luxury connoisseurs. Owing to the globalisation and increase in the disposable income, India has become a profitable market for such luxury brands where the buyers want to experience international standards while shopping." 

The House of Creed is the only family-owned luxury fragrance dynasty that has served royal houses and the public for over 250 years. 

Founded in London in 1760, Creed is the only fragrance house that relies on a 4,000-year old infusion technique to capture the highest concentration of natural essential oils. The brand also does not use preservatives.