Peter England to expand in India

Peter England plans to open 30 exclusive brand outlets in north India in the coming year. The company has hired the services of Franchise India to plan its marketing and recruitment strategy for expansion.

Franchise India, Asia’s largest, integrated Franchise and Retail Solutions Company is advising Peter England on the expansion and roll out plan in north India. The stores with 800 to 2,000 sq.ft of area will sell apparel for men. The brand offers a range of shirts such as British Micros, Ultra Formal and Business Look, After Dark / Hours, Party, Casual, Winter Rhythms and also T's in kaleidoscopic colours.

Manish Singhai, Retail Director, Peter England informs, “We are pleased to announce our expansion plan through our franchise and retail model across India and are optimistic to associate with Franchise India and to utilise their expertise in expansion of our stores.”

In the last financial year, Peter England has registered retail revenues of Rs 400 crore as the brand has been growing at 25 per cent year-on-year and its retail network encompasses around 310 franchise stores and over 100 company-owned stores.