Piaggio multibrand concept store opens in Pune

Piaggio, the Italian automotive conglomerate, opened its Motoplex concept store in Pune, Maharashtra. Pegged to offer customers more than just a dealership experience, the flagship store will offer three of Piaggio’s flagship brands, viz. Aprilia, Moto Guzzi, and Vespa. Piaggio has also opened Motoplex stores in major metropolises around the world like Milan, New York City, Shanghai and Beijing.

Unveiled by Stefano Pelle, Managing Director, Piaggio India, the two floor showroom in the posh Pune locality of Yerawda had an array of delectable Italian machines on display for the press and public.

Speaking at the launch, Stefano Pelle, Managing Director, Piaggio India said, “We are very happy to launch South Asia’s first Motoplex store in India. The Motoplex store is a futuristic concept that enables a dealer to leverage more brands and products within the same retail space. The Motoplex formula is the realisation of the broader vision of the Piaggio Group in the field of offering its vehicles and developing a closer relationship with its customers and potential customers. We'll launch more of these stores in the future, all over the subcontinent".