Pinkberry makes India entry

Pinkberry, a leading frozen yogurt retailer, has recently entered the Indian market by launching three outlets at Mumbai, Bengaluru and Chennai. For charting out expansion in India, Pinkberry signed a master franchise pact with JSM Corporation.

Ron Graves, CEO, Pinkberry, said, “We are excited to introduce Pinkberry’s high quality, unique and original yogurt experiences to India, and we couldn’t have picked a better partner than JSM Corp, who are equally passionate about bringing the goodness of fresh and frozen yogurt to their community and singularly focused on exceeding our customer expectations every day.”

Jay Singh, Co-Founder, JSM Corporation Pvt Ltd, which also operates Hard Rock Café, California Pizza Kitchen and Trader Vic’s in India said, “We are very excited to introduce Pinkberry to the Indian market. With our combined understanding of the traditional value of yogurt in India, we hope to encourage the experience of a complete yogurt meal.”

Pinkberry menu in India will include frozen yogurt with a localised green apple flavor, toppings specific to the region include fresh diced chikoo, poppy chikki, mint and tamarind chutney and chopped dates, new lassi’s made with yogurt in local flavours like chickoo and mango and fresh yogurt bowls that are topped with local favourites like dhokla and khatta meetha.