Pioneer of No-Tie shoelaces 'Lock Laces' launches in India

Lock Laces (USA), a pioneering shoe accessory company that first came up with the popular no-tie shoelaces, now launches in India. Bringing an array of products under their portfolio, the brand offers specialized laces for runners, outdoor adventurers, obstacle course racers and officegoers as well.

Using its unique double eyelet lock technology, Lock Laces help transform any kind of shoes/boots into cool slip-ons. Simply replace your shoelaces with Lock Laces and you’ll never have to worry about your shoes coming untied again. The elastic 6-strand fibers provide firm but flexible support and comfort to keep your feet comfortable throughout the day.

John Riddle, Director of Operations at Lock Laces, said, “At Lock Laces, we’ve made it our mission to keep improving the quality of life for all of our customers by offering the highest quality lacing solution on the market. Our unique double-eyelet lock device makes it easy to make adjustments and holds your laces in place. We are delighted to partner with the team of retail experts at Kyzen Etail to launch our brand in India. India is an extremely important market for us and our launch here is in line with our vision to be a global brand.”

Also Read: How To Start A Successful Shoe Retail Business

The brand's top attributes

Lock Laces is secure fit with a double eyelet, the lock securely grips laces to keep them from slipping. It also adds compression and helps in loosening to relieve the foot and improve circulation below the ankle and reducing pressure points at the top of the foot.

Another attribute of the brand is that the One Size Fits All, designed trim to fit so they are perfect for athletes, seniors, kids, special needs and more.

Over time, as consumers have explored the product it has become a top accessory across markets.

Manmeet Duggal, AVP Brand Development at Kyzen Etail India, added, “We believe in offering Indian consumers an unparalleled assortment of global brands. Our partnership with Lock Laces is a wonderful addition to our existing portfolio. Lock Laces is the original no-tie shoelace brand that created this category and has been around for 20 years.  We are well poised for a successful journey with Lock Laces.”

Lock Laces are waterproof and tough enough to stand up to the tests of everyday life. Your shoes will wear down before your Lock Laces will.

Also Read: Challenges In Stored For Shoe Brands

Availability of Lock Laces

Currently, Lock Laces are available online at Amazon & Flipkart in India. Having expanded to over 50 countries globally, the brand has sold over 5 million pairs of shoelaces worldwide. It is one of the highest-rated accessories under the sports and outdoor category on Amazon.com with over 29,000 positive reviews.

A leading example amongst brands that hit the right chord with consumers, Lock Laces provides a very simple solution to everyday problems that usually go ignored.