Pioneers enters Goa, opens two outlets

Pioneers Office Automation, known as one stop solution for children’s books, is planning quick expansion. After covering a good share of North and South, the company has now touched down West with opening of two franchise outlets in Goa.

Jagdeep Narula, CEO, Pioneers Office Automation, says: “Since franchising was found to be the best option to enhance the brand’s visibility, Pioneers took this route. We are planning to tap tier II and III cities and we not only want to fulfill the needs of children but also the wants in this era of smart curriculum. Moreover, the company opted for franchising with an aim to impart full knowledge about its concept to its consumers.

The brand offers successful franchise modules with high returns and low investment for youngsters, housewives and entrepreneurs who are already running an educational institute. The company has also stepped into making encyclopedia and animation CDs. Pioneers is also heading towards collaboration with other top notch book publishing brands to provide wide range of curriculum.

The brand has a presence in leading retail bookstores and other retail chain of stores. Currently, the company has more than 2,000 titles, which include edutainment, games, general and professional skills. Every month it proposes to launch 50 new titles.