Pizza Fusion seeks expansion in Middle East

Pizza Fusion has partnered with Franchise UAE 2011 to expand its footprint across Middle East. The brand which belongs to Samir Group and is the only globally franchised Quick Service/ Casual Dining Restaurant, offers healthy and organic products to its consumers.

Saher Al-Hindi, Business Development Director, Samir Group said, “UAE is a brimming with enormous opportunities for franchising and the market conditions are ripe for significant expansion in the F&B domain. To capture the opportunity available and the enormous gap, we need to bring more minds to fulfill our vision. We feel that Franchise UAE 2011 offers a great platform to promote Pizza Fusion and tap the market.”

The eco-friendly Pizza Fusion restaurant franchise offers a well-rounded organic menu plus a number of items for selective eaters, including vegan, vegetarian, lactose-free and gluten-free pizza options.

Gaurav Marya, Managing Director, Franchise Middle East said, “Restaurant/Food service market in UAE has witnessed tremendous growth in recent years. Changing demographics, rising income levels and increasing urbanisation has also fueled market growth. The opportunity is ripe to tap the unorganised yet phenomenally growing Food & Beverage souk. We are delighted that Pizza Fusion has considered Franchise UAE 2011 as a platform to expand in the market.

Franchise UAE 2011, the national franchise and trade show is to be held on April 14th-16th, 2011 at Business Village, Diera, Dubai (UAE). It is being organised by Franchise Middle East a part of the Franchise India Group in collaboration with Indian Franchise Association (IFA).