Learning is a never-ending process that eventually increases experience along with the credibility of an individual. It never really stops no matter how old a person gets. That is the reason why many people, after gaining appropriate and quality education, plan to start their own education business, empowering younger generations along with educating the learners who seek constant upgradation to upskill themselves..
India currently holds a great position in the global education industry, welcoming educators to invest and start their own education firms.
According to IBEF, India’s higher education segment is expected to increase to US$ 35.03 billion by 2025. The education sector in India was at US$ 91.7 billion in FY18 and is expected to reach US$ 101.1 billion in FY19. As of December 2018, internet penetration in India had reached 46.13 percent. Increasing internet penetration will eventually help in education delivery.
But, is it possible to establish an education business without making a heavy investment? Mentioned below are some pointers that could help educators to start their own business with minimal investment.
Never Compromise with Research
Ask any successful franchisor or entrepreneur and they will enlighten you with the importance of thorough research on the industry before making a move. Research across the education industry will help you gain knowledge about the latest scenario of the industry along with getting familiar with profitable business ideas.
A qualitatively conducted research allows an educator to choose wisely from the wide range of options available for education-related businesses.
Pinpoint your Target Audience
Pinpointing the target audiences is one of the common challenges that amateur entrepreneurs and franchisors experience while starting their venture. Many times, they keep targeting the wrong audience that eventually results in wastage of time and money. Thus, in order to save both, it is recommended that educators should analyse and categorise their audiences first, before initiating their services.
One needs to understand that the right audiences have the capability of uplifting a business from scratch to some another level, growing both sales and brand awareness.
Study the Competition Closely and Precisely
Every business segment has its own competition that needs to be dealt with. So is the situation with the education industry. The last couple of years had witnessed a humongous amount of educators invading the industry, eventually making it crowded. While some brands have similar products and offerings, others are innovating and experimenting in order to stay different from the competition since it is important today to have an edge over the competition, especially through product quality.
Thus, study the competition precisely and closely so that it could help you plan and strategise your future operations. Go through their working pattern that will guide you in finalising your products and services, keeping the latest trends and customers’ expectations in mind.
