Pop Languages to spread its footprints in India

Pop Languages, an international program to help children in the age group of 3 to 10 years to learn foreign languages with fun and modern way is all set to spread its footprint in India. The company has collaborated with Francorp for its Indian foray. Francorp will assist Pop Languages in assessing the feasibility of its model and also suggest a comprehensive strategy to achieve segment leadership and capture a wide market share.

At Pop Languages, children learn through listening and singing a range of songs. The songs are supported by an array of activities which include acting and drawing. The company has achieved great success over the last 30 years in teaching children to speak English and other languages like Spanish and French through their innovative Pop Languages classes. Now their mission is to run classes in India.

Pop Languages can be run in a number of ways - in schools as a support to their curriculum based language classes or even as an extra curriculum activity. Commenting on this Michèle-Marie Dupire of Pop Languages said, “We understand that each country has its own local customs and traits and for Pop Languages to be successful we cannot franchise on our own. For this reason we are looking for a number of Master Franchisees in India who will be responsible for recruiting and supporting local franchisees.”

Gaurav Marya, Managing Director, Francorp remarks, “There is a need for various activity-based programs in India that target overall development of a child. We are delighted to work with Pop Languages for their expansion program in India. It is a unique initiative, which not only aims to organise this nascent and unorganised domain, but also aims to uplift the industry benchmarks and standardise the industry practices, through its innovative approach towards early childhood learning.”