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India’s largest community for women, POPxo has introduced its private-label beauty collection. With this, the company has entered into the lucrative and growing beauty segment.
The new range will make everyday beauty fun, effective and 100% fuss-free. It is packed with natural ingredients and is paraben-free, non-toxic and cruelty-free.
Through the new beauty collection, POPxo targets to make its users look good and feel good, every day.
The newly launched collection is available in 3 product categories, including skin, bath & body and hair. It comprises of 17 products.
Priyanka Gill, Founder & CEO, Luxeva Ltd, said, “This is an important launch for us as beauty is a key interest area for our users. We are very excited to enter this large and growing segment. Each product addresses the POPxo core user’s personality, voice and everyday concerns.”
“Our large user base, proven digital market capabilities and data-driven insights into what users are looking for places us in a unique position to successfully create, launch and market DTC brands for millennial women across categories. Our unique marketing approach allows us to dramatically reduce the cost of user acquisition by relying on organic content generated by our team, our users and our Plixxo influencer base,” she added.
