Pre-school language app OckyPocky gets angel backing

WhizKidz Media Pvt Limited owned language learning app for pre-school kids OckyPocky, has raised an undisclosed angel fund from a startup-focused growth catalyst firm, ah! Ventures.

The startup will utilize the funds to expand its user base to the pre-school market in Tier 2 and 3 centres and to tap non-resident Indian kids via a Hindi learning curriculum.

WhizKidz Media Pvt Limited owned language learning app for pre-school kids OckyPocky, has raised an undisclosed angel fund from a startup-focused growth catalyst firm, ah! Ventures.

The startup will utilize the funds to expand its user base to the pre-school market in Tier 2 and 3 centres and to tap non-resident Indian kids via a Hindi learning curriculum. It also plans to upscale its operations and boost its technology infrastructure, a company statement said.

Powered by speech recognition technology, OckyPocky provides English language learning. The app, developed and designed for India with a focus on vernacular languages, personalises the learning experience for kids by using natural language processing and artificial intelligence.

The platform targets mobile non-English speaking web users who want their children to learn the language. It aims to generate revenues via a freemium model for its business-to-consumer (B2C) operations.

Former YouTube India head and IIM Bangalore alumnus, Amit Agrawal had founded the startup in April 2015.

"OckyPocky’s mission is to change the way over 160 million preschool kids learn, starting at age 2. Language is a key skill they start learning, but many of them in Tier II and Tier III towns lack access especially to early-stage English language learning solutions. Existing internet content is often unsafe for them. We aim to change this with OckyPocky,” Agrawal said.