Prime Housewares plans expansion

PRIME Housewares, an Indian housewares brand has teamed up with Francorp India,  part of Franchise India.Francorp will chart out the franchise strategy for PRIME Housewares & its associates by developing a comprehensive strategy to expand its reach in major cities across India via franchise model. In the initial phase the brand will focus on western India for expansion.

“In alliance with Francorp India, we would like to expand our presence in Tier I and Tier II cites of India.  We have taken up franchising as one of our expansion strategies, as we feel over a period of time, we have developed the potential and are capable of providing full support and guidance to prospective partners”, said Jitendra Agarwal, MD PRIME Housewares Ltd.

PRIME Housewares offers a wide product range in homewares category, including microwave tableware, dinnerware, serveware, cookware, cleaning and bathroom accessories, kitchen utility products with brand’s signature playful and effervescent artwork. Besides, PRIME Housewares, designs, manufactures, sources and distributes trendsetting international brands. The company launched its flagship retail store in Mumbai in 2011 which houses vast range of international brands from across the globe along with its in-house brand ‘PRIME”.

Incepted in 1976, Francorp has associated with Franchise India Holdings Ltd. in India.