Prione onboards 60,000 SMBs to sell products in India

Prione Business Services Pvt Ltd, a joint venture between Catamaran Ventures and Amazon, has enabled 60,000 small and medium businesses (SMBs) across 150+ cities in India to sell their products in the online marketplace. In addition, Prione has onboarded numerous products such as indigenously crafted artifacts and handicrafts produced from across the country in an attempt to provide sellers and SMBs with an additional channel to increase their sales.

Backed by specialized e-commerce expertise and experience, Prione assists SMBs to start their online business without heavy investment as required in traditional retail. It also claims to organizes special workshops and training sessions across India to help SMBs manage and grow their business online. This also extends to helping SMBs identify the right products for e-commerce and offering support with digitizing product catalogs and developing capabilities with an aim to deliver good customer service.

“Today, technology driven innovations such as digital payments, hyper-local logistics, analytics driven customer engagement and digital advertisements have enabled the e-commerce industry in India to grow at a much faster rate,” said Sandeep Varaganti, CEO of Prione. “With over 51 million SMBs in India, our initiative of supporting SMBs that are manufacturing unique products is a step towards providing them with a wider reach across India,” he added.

Prione has expanded its product offerings by onboarding unique products that vary from hand painted stationary to soaps made from pure milk and ghee by sellers in Mumbai and Ludhiana, Punjab respectively. These sellers are seeing a steady growth in their revenue as they sell over 3,000 products monthly. Startups providing unique products such as coolers for helmets and phone stands along with powerless amplifiers for mobiles are witnessing a rapid growth with Prione’s assistance in selling online.

Speaking on how business has grown tremendously, Sundara Rajan from BluArmor said, “Prione was helpful in onboarding us onto the e-commerce marketplace. We were able to list our product and get up and running on the portal conveniently. About 30% of our online business is through the online platform.”